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为了出版社参加这个项目,Facebook正在竭尽全力。”在NBC、《纽约时报》、Twitter兼任高级管理层,现在为媒体公司和各品牌提供咨询服务的薇薇安席勒“参加者在Facebook,”希拉说。fiveamericanorganizationsareinitiallyparticipatingintheinstantarticlesprojectandwillpublishoneitemeachonwednesdayinthenewformaNationalGeographic,TheAtlantic,NBCNewsandTheTimes

本文摘要:为了出版社参加这个项目,Facebook正在竭尽全力。”在NBC、《纽约时报》、Twitter兼任高级管理层,现在为媒体公司和各品牌提供咨询服务的薇薇安席勒“参加者在Facebook,”希拉说。fiveamericanorganizationsareinitiallyparticipatingintheinstantarticlesprojectandwillpublishoneitemeachonwednesdayinthenewformaNationalGeographic,TheAtlantic,NBCNewsandTheTimes

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MENLO PARK,Calif .—Facebook’Slong-RumoredPlantodirectlyhostarticlesfromnewsorganizationswilstartonwednesday。concludingmonthsofdelicatenegotiationsbetweentheinternetgiantandpublishersthatcovetitshugeaudiencebutfearitsgrowingpower .卡里福出版社瞄准了Facebook的很多参加者,但我怀疑Facebook每天都会增加的影响力。Nine media companies,includingnbcnewsandthenewyorktimes,have agreed to the deal, despiteconcernsthattheirparticipationcouldeventuallyunderminetheirownbusinesses.NBC新闻,包括《纽约时报》在内的9家媒体公司已经表示。

theprogramwillbeginwithafewarticlesbutisexpectedtoexpandquickly.usersofiphoneswillseeglossycovervideosandphotostaggedwithmith tforimpatientsmartphoneusers,the company says, theso-calledinstantarticleswillloadupto 10 timesfasterthantheynormallywouldsincereadersstayonfacebookratherthanfollowalinkto iphi 该公司对没有冷静的智能手机用户来说,最重要的是这些所谓的“即时报道”,读者可以不使用页面链接在Facebook上指定其他网站,因此文章的读取速度不能达到通常的10倍facebookhasgonetounusuallengthstocourtthepublishersparticipatingintheproject, somedetailsofwhichwerepreviouslypublishedbythenewyorktimesandthewallstreetjournal .为了出版社参加这个项目,Facebook正在竭尽全力。时报和《华尔街日报》 (The Wall Street Journal )对细节进行过报道。thenewspublisherscaneithersellandembedadvertisementsinthearticles,keeping all of the revenue,or allow Facebook to sell ads, withthesocialnetworkgetting 30 percentoftheproceeds.facebookisalsopermittingthenewscompaniestocollectdataabouthepeoplereadies es theyusetotrackvisitorstotheirownsites .这些新闻出版社可以将各自销售的广告映射到文章的页面上,以维护所有利益。

你也可以让脸谱网销售广告。脸谱网会耗尽30%的收益。

新闻公司不会在自营网站上跟踪网站的参观者,Facebook允许这些公司用某种程度的工具收集读者数据。For publishers, thefacebookinitiativerepresentsthelatestinaseriesofexistentialbalancingacts.thesocialnetwork,whichasmorethan 1.4 billionactive 对capturesmoreattentionofmobileusers-andpromptsmorevisitstonewssites-thanvirtuallyanyotherservice .出版社来说,Facebook的Facebook是手机用户的关注和访问新闻网站也波及到了其他社交网络服务. publishershavelittlechoicebuttocooperatewithfacebook,said Vivian Schiller, a former executive at NBC表示,thenewyorktimesandtwitterwhonowadvisesmediacompaniesandbrands .“that’swheretheaudienceis, “MS.Schiller SAID .”在NBC、《纽约时报》、Twitter兼任高级管理层,现在为媒体公司和各品牌提供咨询服务的薇薇安席勒“参加者在Facebook,”希拉说。

“规模太大,不能忽视。“but Facebook’sroleasapowerfuldistributorofnewsmakesmanypeopleintheindustryuneasy.thefearisthatitcouldbecomemoreofadeeet thante produce,drawingawayreadersandadvertising .但是,Facebook变身为强大的新闻发布者,给很多新闻工作者带来了深刻的担忧。他们担心他们创建的内容不以Facebook而不是自己的网站为目的地会导致读者和广告业务的分流。James Bennet,editor in chief of The Atlantic,oneoftheProject’sinitial Publications, saidthatpublishingpiecesthroughinstantarticlesmeans“losingcontroloverthemeansofyourdistribution .”on the other hand“we’retryine pleaspossible,and at the same time,continue to build a core,loyal,enthusiastic audience .”《大西洋月刊》 (the Atlantic )主编詹姆斯班内特(JAME ) 另一方面,“我们也希望更多的人看到我们的报道。

然后,建立忠实、热情的中心受众群体”。facebookhasalonghistoryofchangingthealgorithmthatdetermineswhatpeopleseeintheirfeeds.zynga,the mobile gaming company, builtitsbusinessonfacebookonlytolosemuchofitstrafficwhenthecompanychangedtherulestomakeauser’sgameactivitylessvisibletofrible Facebook更改算法后,用户的游戏活动呈现给朋友的频率减少了,Zynga的流量大幅度增加。Last year,facebookdecidedtodowngradetheprominenceofviralcontentlikecatvideosandpromote“high quality”news content . itchangedcourseagaintohighlightpersonalpostsbyusers’friendsandfamily .去年Facebook要求改变病毒分发内容,如猫视频。一个月前,再次改变了算法,注意到用户的朋友和家人发表的私人帖子。

Chris Cox,Facebook’schiefproductofficer, wasunapologeticabouttheshiftingrules.inaninterviewatthecompany’ss illes hesaidthatfacebook’smissionwastogiveitsuserswhattheyws 他在硅谷的Facebook总部拒绝采访时,该公司的愿景是为用户获得最想的东西。“weseeourselvesasfirsthelpingpeopleconnectwithfriendsandfamily,”Mr. Cox said. “And second, helpingpeoplebeinfile“接下来是帮助人们理解身边的世界”theatlanticisgoingintothefacebookdealwithitseyesopen,Mr. Bennett said, referringtotheprospectthatfacebookmightbeinapositiontodictatelessfavorabletermsifitsimportancetopublishersincreases .班奈特响应他说,如果Facebook对出版社更重要,他可能不会容忍对出版社有利的条款。

fiveamericanorganizationsareinitiallyparticipatingintheinstantarticlesprojectandwillpublishoneitemeachonwednesdayinthenewforma National Geographic,The Atlantic,NBC News and The Times .最初计划有5个美国机构参加即时文章项目,分别是BuzzFeed,《大西洋月刊》(natiion )。每周三都以新的形式发表文章。foureuropeanoutletsarealsojoining : the guardian,BBC News,Bild and Spiegel Online. Over time是Facebookexpectstoaddotherpublisher which is officially a test,andexpanditbeyondtheiphoneversion .中有《国家地理》 (The Guardian )、bbcnews(bbcnews )、《大西洋月刊》 (Bild )四个偏航Facebook和其他出版社都希望逐步参与这个项目,扩大到iPhone版本以外的设备。

这个项目的月球状态还在测试中。For The Times,facebookrepresentsfrom 14 to 16 percentofitswebtraffic-afigurethathasdoubledinrecentmonths,accordingtomark对any .时报来说,Facebook代表14%到16%的网络流量。

据纽约时报首席执行官马克汤普森介绍,这个数字在最近几个月翻了一番。“thisisachancetoexpandexplorewhetherfacebookcanbecomeanevenbiggerpart, 》Mr. Thompson said. On balance表示,ThecomPanyFeltthatitwasanexperimentworthtakingPartin, he added.articlesonfacebookwillnotinitiallycountagainstthe 10 freeitemspeoplewhoarenottimessubscribersareallowedtoreadeachmonnes 最初,Facebook上的文章是10篇非时报订阅者每月免费阅读的文章中的算术。facebookisofferingpublishersnewtoolstoshowcasetheirwork是includinginteractivemapsandtheabilitytoposthigh-resolutionphotostha 这种照片的读者可以从任何角度查阅和缩放。

“we’renottryingtopositionfacebookasareplacementforanewspaper,or a radio show that you love,or TV,at all, 考克斯说:“MR.COX Said .“WecanbecomPlementary .”“我们很少试图把Facebook作为报纸或你讨厌的广播或电视节目的替代品。” “我们可以保持秩序。》facebookclearlyplaysanimportantroleasagatekeepertonews.nearlyhalfofamericaninternetuserssaidtheygotnewsaboutpoliticsandgover rseofaweek,almostasmanyasgotsuchnewsfromlocaltelevision, 根据accordingtoasurveylastyearbythepewreseet皮尤研究中心去年的调查,近半数的美国互联网用户表示,一周内不会在Facebook上提供政治和政府新闻。

Jonah Peretti,chief executive of BuzzFeed, saidtheinstantarticlesformatenhancesthecurrentapproachofsimplypostinglinks.baid“thelookandfeelofthisfeelsmorelikeanapp, “MR.Perettisaidinaninterview .‘ITHinkthatourbundleofcontentwillgetevenmorecompellingwhenitloadsfaster .’‘这样的外观‘读取速度更慢’ 」Declan Moore,chiefmediaofficerofthenationalgeographicsociety,saidtheappealofinstantarticleswasthespeedwithwhichitems, eventhosewithcomplexvideoandinteractivemaps是loadedonceamobilefacebookuserclickedonthem .“theno.1 thingonmobileisithastobefass “he said .国家地理学不在(National Geographic Society )的首席媒体官德克兰摩尔(Declan Moore )在Facebook用户移动终端页面后,读取新闻的速度,甚至新闻他说:“在移动设备上获得第一名是必须慢慢来。” National Geographic,whichgetsabout 25 percentofitstrafficfromfacebook,isoneofthemostpopularnewsoutletsontheservice, with 35 million fans.MR.MooresaidthatnationalgeographichadalonghistoryofputtingitscontentonasmanyPlatformsaspossible . 摩尔回答说,长期以来,国家地理依然把自己的内容输入到尽可能多的平台上。itintendstousefacebookasawaytoencouragemorepeopletosignupformembership,he said. Indeed,its first instant article, abble willincludetwoadsencouraging Peopletojoin .说,《国家地理》希望Facebook成为更多人希望成为会员的途径。

实质上,它的第一篇速溶文章包括关于蜜蜂的两个希望者成为会员的广告。thenewyorktimeshasbeencautiousaboutthefacebookprogram, viewingitasanexperimentthatcouldhelpitlearnmoreaboutsubscribersandpotentialsubscriberswhoareadingitsarticlesonfacebook .时报ce 他指出,这一新尝试并不有助于Facebook更好地理解其平台上读者时报文章的订户和潜在订户。Unlike many news publishers,thetimesgeneratessignificantrevenuefromdigitalsubscriptionsaswellasonlineadvertising, andthecompanyiskeenlyinterestedinfindingnewwaystoconvertcasualvisitorstopaidsubscribers .与许多新闻出版社不同,时报的数字读者和在线广告业务很大thepublisherssaidtheydidnotplantoputmorethanafewarticlesaweekintothenewformat,at least at first .参加项目的出版社每周发表一些文章facebooksaysitwantstobeagoodpartnertonewsorganizations.itbegandiscussingitsideawitharound 20 publisherslastaugustandtriedtoaaacc 该公司从去年8月开始与约20家出版社讨论这个想法,试图解决问题。

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“we’restartingwithsomethingthatwethinkisgoingtoworkforsomepublishersforsomearticlesandforsomebusinessmodels表示:“MR.Cox Said .” 考克斯说:“suck in and devour everything .”“我们最初想指出一些出版社的一些文章和一些商业模式有用的东西。” “我们不想张开嘴吞下一切。

本文关键词:文章,东西,时报,欧宝体育

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